وظائف خالية للمصريين مطلوب "Brand Manager - Gandour Career Site" للعمل Jobs in Egypt Job Details : وظائف خالية بمصر مطلوب "Brand Manager - Gandour Career Site" للعمل براتب مجزى Jobs in Egypt
· Sets the overall strategy for the brand within its corresponding business, responsible for the marketing mix that builds the long term strategy of the brand. · Sets the business forecasts & marketing budgets based on financial analysis & sales/profit forecast. · Designs and optimizes execution of the marketing calendar within its approved budget. · Owns the consumers journey and sets how the brand interacts with their lives. · Has the knowledge and expertise in the brand and its category with the ability to be proactive and take core decisions. · Sets the brands’ pricing and positioning strategy. · Responsible for the ROI of marketing activities and monitoring of the brand/s revenue & profit. · Conducts market research, tracks and analyzes performance (consumer research & retail audit). · Leads contact with Creative Agencies – specifically advertising, media, social media, consumer promotions & events. · Responsible for package design & development. · Responsible for line extensions & new products, flavors etc., works closely with R&D on new product development. · Works closely with Demand Planning on forecasting and securing product availability in alignment with the marketing plans. · Works closely with manufacturing on production planning to ensure stock availability. · Work closely with Sales and Trade Marketing functions. · Has the highest level of communication & coordination to work closely with all the other functions and as such has the strongest leadership-coordination role. · Comprehensive knowledge and expertise to manage all the tangible and intangible assets of the brand – product, package, price, equities, visual & verbal identities, experience, tone of voice, etc. |
Job Details
| Posted Date: | 2018-08-31 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing and PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Egypt |
| Degree: | Bachelor's degree |
المصدر رائج نت http://ra2gnet.ncairo.com/2018/08/brand-manager-gandour-career-site-jobs.html
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