وظائف خالية للمصريين مطلوب "Brand Manager (Diapers or detergents) - Madar Group" للعمل Jobs in Egypt Job Details : وظائف خالية بمصر مطلوب "Brand Manager (Diapers or detergents) - Madar Group" للعمل براتب مجزى Jobs in Egypt
Job Summary:
The brand manager will develop and market the company and its products brands. He will strategize for effective campaigns, set brand standards, coordinate with agencies and improve the customer experience. Acting as gatekeeper of brand, Brand Manager will implement guides and work with teams on advertising, promotions, internal work, campaign marketing, social media, and other areas of representation. He is responsible for driving the growth of the brand within the organization and ensuring all aspects of its marketing and manufacturing match.
Duties & Responsibilities:
• Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the products or company marketing and activities align with the ethos and goals of the brand.
• Developing and implementing strategies for marketing regarding the brands that he is responsible for.
• Improving brand recognition and reputation
• Analyzing market trends and competitors’ methods
• Setting brand standards, mission, and goals
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Improving the brand’s reach to customers and focusing on what are people talking about the brand.
• Researching consumer markets and opportunities
• Collaborate with campaign managers, creative team, product development, directors and others involved.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Creating go-to marketing strategies for brand to build brand loyalty
• Supervising campaigns to ensure brand consistency and sustainability.
• Estimating and establishing cost parameters, budgets, campaigns, and potential ROI
• Reporting performance and assess against goals for ROI and KPIs
• Leading creative development of brand and marketing
• Researching and tracking performance and reactions
• Managing company and client expectations
• Reviewing timeframes and budgets
• Attending networking events to build brand name recognition
• Reviewing success of campaigns and developing ways to improve on brand recognition
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Building a following for brand on social media with creative team
• Consistently brainstorming and collaborating with team for new ideas and strategies
Supervisory Responsibilities:
• Manage subordinate employees in the Branding Section staff, mainly social media marketer, graphic designer, and marketing specialist. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and supervising and motivating a team of workers, directing work; appraising performances; rewarding and disciplining employees; addressing complaints and resolving problems.
Job Details
| Posted Date: | 2018-04-22 |
| Job Role: | Marketing and PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |
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